Le Labo

Brief

We began the transformation process by closely studying the in-store experience of their flagship store in New York City.

Discovery

We led the redesign and relaunch of the new online retail channel.

Ecommerce

We defined the look and feel for product photography within the commerce experience.

We translated the product personalization program into an interactive digital experience.

We provided ongoing production of all digital marketing assets for the brand.

We shot photography for the Le Labo boutiques, labs, and corners around the world.

We photographed the souls behind the world of Le Labo.

We developed the system for capturing product ingredient images.

We captured the Le Journal introduction and launch campaign.

We developed the campaign for their first line of personal care.

Campaigns

We captured the delicate process being their annual rose harvest in the Grasse, France.

We produced campaign imagery for the annual City Exclusive event.

We collaborated on hand-painted murals in major US cities.

We composed a musical score to represent Rose 31.

Misc.

Conversion Rate

Results

Studies

East Fork

Helping translate the voice and personality of the founder to the brand.

Introduction

Average Order Value

YoY Revenue

We constructed a digital design system that put the product at the center.

Solutions

We designed a navigation system that effectively speaks to new and returning customers.

We developed a robust yet elegant solution that linked back of house inventory management with frontend UX.

We built a performant and scalable headless architecture on Shopify Plus.

We collaborated with the creative team to develop a scalable system for art direction.

Art Direction

Huckberry

Mobile Conversion Rate

Desktop Conversion Rate

We met with the co-founders to align on the core brand, business initiatives, and goals.

Testimonial

We worked across every department to establish systems that would effectively scale.

We designed a cohesive system of editorial, commerce, and merchandising components for use across the site.

We were able to leverage the existing image library to work harmoniously within the new design.

We put a strong emphasis on the mobile experience to lift conversion rates.

We evolved the homepage into a more flexible and contemporary design system.

We developed a journal platform for blending content and commerce, as only Huckberry could.

Rishi Tea

Conversion Rate, 90 Days After Launch

Returning Customer Rate, 90 Days After Launch

Orders in First 30 Days

We re-established Rishi as the vanguard purveyors of artisanal tea online.

Summary

We integrated Microsoft Dynamics 365 with a modern Shopify Plus technology stack.

Shopify Plus Replatform

We translated the packaging design to expand into a comprehensive digital system.

Digital System

We architected a funnel for both expert and novice customers alike.

Customer Experience

We built an immersive mapping experience to promote product discovery.

Immersive Origins Map

We seamlessly integrated Shopify’s B2B platform to streamline wholesale operations.

B2B Platform

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Snow Peak

Filson

Shinola

Heath Ceramics

imogene + willie

Scribe Winery

We partnered with Huckberry to redesign and rebuild their online channel. In collaboration with the company’s rebranding efforts, we worked closely with the co-founders and team to improve key metrics across the site and better support their merchandising and marketing initiatives.



In The Raw

Yes Society

Raaka Chocolate

Hunter Amenities

Jacobsen Salt Co.

Wonder Valley

Yamazaki

Smithey Ironware

RAD Furniture

Habitat Home & Garden

Spiceology

Moscot

Antica Terra

Ursa Major

Beni Rugs

Blackcrows

Minna

Susan Alexandra

Farmhouse Pottery

Diaspora

Masienda

Rory's Place Ojai

Celaya Tequila

Pondicheri / India1948

Outer

Material Kitchen

Maiden Home

Velvet by G&S

Sunny Home

Frankies 457

7TILL8

Sundays for Dogs

Fable Pets

Backer

Airbnb

Primary VC

No.6 Store

Cabana & Canary

State Bags

Western Rise

Loops

In Bloom

Newton Baby

Jack Erwin

Clients

Beauty Engineered

We exist to help businesses achieve their full potential by creating experiences that turn connection into belonging.

Bondfire Inc. is a California based customer experience company shaping how brands connect with their audience on and offline.

Founded in 2011, our work brings together design and technology to translate brand equity into thoughtful customer experiences across the entire journey.

From digital platforms and commerce to physical touch-points and ongoing brand systems, our work is defined by clarity, craft, and a deep understanding of what makes a brand worth returning to.

About

Cover

Establish your digital brand world that connects with your audience.

Factory

Maximize the performance of your online store.

Track

Bondfire Inc. Is a design and technology studio based in Ojai, CA. Partnering with noteworthy brands since 2011.

Bondfire Inc. — Beauty Engineered

Bondfire Inc. is a design and technology firm focused on Branding, Ecommerce, and Photography. Established 2011.

Bondfire Inc.

Beauty Engineered

Studies

Clients

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