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RISHI TEA
RISHI TEA
Year
2023
Team
Design, Engineering, CRO
Program
Factory, Track
Service
Digital Design System
Art Direction
E-Commerce Design
Platform Development
Shopify Plus Replatform
Shopify B2B Integration
Brief
Bondfire partnered with Rishi to redesign and replatform their online retail and wholesale channel.
Our team led a comprehensive re-architecture of the customer journey including navigation, merchandising, and shopping experience.
Shopify Plus was leveraged for both retail and wholesale channels, while utilizing Online Store 2.0 theme architecture and Shopify B2B platform functionality.
Results
Conversion Rate, 90 Days After Launch
6.9%
Returning Customer Rate, 90 Days After Launch
+66%
Orders in First 30 Days
+70%
Summary
We re-established Rishi as the vanguard purveyors of artisanal tea online.
Quietly understood by insiders as the best in the business, our goal was to effectively communicate the brand to a new generation of customers.
Shopify Plus Replatform
We integrated Microsoft Dynamics 365 with a modern Shopify Plus technology stack.
As a large, omni-channel organization, a critical component of the project was architecting a modern, flexible, and scalable platforms infrastructure. We established a clear source of truth within the ERP system, which was then layered upon utilizing Shopify's PIM and BF's custom frontend theme framework.
Digital System
We translated the packaging design to expand into a comprehensive digital system.
The Rishi brand was recently refreshed in its packaging system, but was still behind in its digital expression. Our goal was to translate the quiet, beautiful IRL experience of Rishi onto the web.
Customer Experience
We architected a funnel for both expert and novice customers alike.
The depth of product expertise contained by Rishi can be overwhelming at first glance, and it was clear that we needed to grow the customer base into new consumers of tea. We developed a menu and merchandising system that would allow customers to shop in a variety of ways, catering to both new and returning shoppers.
Immersive Origins Map
We built an immersive mapping experience to promote product discovery.
Since 1997, founder Joshua Kaiser has been traveling the globe, sourcing the best possible producers of tea. We wanted to celebrate the global scale of Rishi by building a custom product discovery, education, and shopping experience powered by Mapbox.
B2B Platform
We seamlessly integrated Shopify’s B2B platform to streamline wholesale operations.
Leveraging the power of Shopify Plus, we designed and built a unique shopping experience directed towards Rishi’s wholesale customer. Taking into consideration bulk purchasing, a B2B customer is able to log in and view bespoke product catalog and pricing information — easily managed within the Shopify backend.
Case Studies